The Threat of Generic Brands: Natural Hair-Care Companies, Black-Business Owners, and the Retail Boom
I became a Naturalista way before the current trend. I wasn’t a political statement or beauty decision, it was spurred by my move to a predominantly white college town. The few black hairdressers in town were still acting like Ultra Sheen was the latest in black hair care and after a ridiculously strong perm my hair fell out. I didn’t make the decision to do the big chop advisedly, I got in the shower one day and cut it all of out of sheer frustration. I used texturizers for a while and then stopped when it realized that I could get the same look with two strand twists.The natural hair movement has put a dent in the profits of white owned companies who dominate the relaxer industry and black owned companies are making great strides in this business.The danger is that large white owned companies will be able to make these products at a cheaper cost. I hope that we can remain loyal to the black owned companies so that they can grow big enough to compete economically with the companies who have no interest in putting it back into our community.
What is your natural hair care care routine? What products do you use? What are your favorite natural hair youtubers or websites?
For example, take the ongoing rift between natural hair-care brand, Mixed Chicks and Sally’s Beauty Supply. Mixed Chicks, founders Kim Etheredge and Wendy Levy, accused Sally’s Beauty Supply of creating, Mixed Silk, a product strikingly similar to the Mixed Chicks conditioner. Whether or not Sally’s Beauty Supply is actually at fault is still yet to be determined, but the situation lends it