Why and How People of Color are Included in Advertising: 1st in a Series » Sociological Images

Why and How People of Color are Included in Advertising: 1st in a Series » Sociological Images

As usual, there was a lot of white whining, derailment and “I’m not racist but” tomfoolery in the comment section.  So ABWW to the rescue…..This article is about how whites are seen as universal and the normal standard for everything. You could put a white person in any of these commercials and they would work, but companies do not use representations of people of color the same way. These commercials utilize narrow representations based on ideas largely created by whites. POC’s in advertising are a collection of stereotypes, while whites can represent anything. Whites can be individuals with distinct traits or they can represent humanity in it’s entirety. POC’s are never framed that way.So stop whining  and making defensive remarks and actually read the thesis of the article!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

scientia sexualis

Naso magister erat.




Vegan. Gluten Free. Lactose Free. Sugar Free. Saying "NO" to Pharmaceutical Meds. Low Glycemic. Lovin' On - Ayurveda. Herbcraft. Fashion. Music. Art & The Good Life.

Olivia A. Cole

Author. Blogger. Bigmouth.

Phillis Remastered

The Original Down Home Critic


(I Should Have Been A Blogger)


some of us are brave

Media Diversified

Analysis. Stories. Aesthetics. By and from the diaspora.

Lair of the Queer Black Girl

Just your (not-so) friendly neighborhood anti-racist killjoy.

Freedom Hall

We are students for the information that was left out

Betzwood Film Archive

A digital history project bringing to life the Betzwood Film Studios of Montgomery County, Pennsylvania. From the Archives of Montgomery County Community College

In America

- You Define America What Defines You



MCNY Blog: New York Stories

Iconic photos of a changing city, and commentary on our Collections & Exhibitions from the crew at MCNY.org

Chronicles of Harriet

The Very BEST in Afrofuturism and Black Speculative Fiction!


We Real Cool


Breaking news and updates from Time.com. News pictures, video, Twitter trends.

%d bloggers like this: