ABWW Action Alert: P. Diddy at Ciroc.com

Sean Puffy Combs is not a rapper that regularly demeans black women. He had a succession of beautiful intelligent baby mamas and as far as I know the Jenifer Lopez is the only ex-girlfriend where media outlets and gossip mongers pressed him about his intentions in regards to the chick from around the block. His new campaign for his vodka entails a “smooth off” a demonstration of skills and bravado in which the winner will get the perfect accessory for the man who has everything, a white woman, of course. Maybe black and Asian sisters should give Absolut their hard earned money instead. What is your take?
One might say it is just a commercial why get into a tissy about anything Sean “dancing fool” Combs does? The commercial is another example of the gendered sexism that sisters have had to put with for centuries. Everyone can agree that one of the psychological tools that reinforced slavery and racism was the dehumanization of black people. This went double for black women who were constructed as opposite to white women. White women were delicate but black women were strong enough to labor in the field. Women were pure, but black women were sexually voracious, perfect for rape and forced breeding. White woman’s were perfect wives and mothers where black women possessed none of these womanly traits. White woman were so precious that thousands of black men, women and children were tortured and executed at the mere suspicion of besmirching their purity. White women were submissive and created a home that a hard working white man could come home to and relax, but black women could only aggressively harangue and harass her man to the point that he was lazy, shuffling layabout. Despite the predominantly woman’s movement, white women are largely still on the “ideal woman” pedestal. Check out the commercial on youtube.

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